We undertake in-depth consultancy projects at the request of our clients. These requests often come where our client is considering making significant changes to existing structures or current ways of working. This can be either on an existing business or following a merger or acquisition. Once again we combine deep operational experience with our local network in order to make comprehensive and locally-relevant recommendations.
Projects in this area have included:
- Reviewing existing marketing and sales structures (either single or multi-country)
- Evaluating the effectiveness of global-local marketing operations (see Glocalizer)
- Putting together a new brand or company strategy
- Considering options for international growth (see Geographic Expansion)
- Reviewing manufacturing operations in order to drive effectiveness across the business